w. RODD DESIGN
BALANCE
2019
STUDIO concept - Desktop monitor
‘Balance’ is a computer monitor concept aimed at the premium professional segment. Monitors in this space do little to compliment the environments they occupy.
We decided to explore how we could design a monitor that would not only provide a best in class functionality but also bring beauty to its context.
All the ports are located at the back of the base for easy of cable organizing.
Our design goal was to minimize everything other than the screen. Reducing the architecture to a beautifully refined, poised structure that appears to balance impossibly above its mirrored base.
Vertical Screen Mode.
Early Ideation Sketch
To add further elegance to this ultra-slim display, we created a geometric stand that could be effortlessly adjusted from conventional landscape to dramatic portrait, even allowing side-by-side sharing of screen presentations in tablet format.
Tablet Mode.